30 content ideas for April

April is a funny month, isn’t it? It can feel like a fresh start with spring in the air and lighter evenings, but also like a bit of a blur after the rush of Q1. Whether you’re buzzing with ideas or feeling like you’re dragging your feet back to your desk, showing up on social media doesn’t have to be hard work or overly planned.

If you’re stuck in a content rut or just want a fresh burst of inspiration, this list is for you. I’ve pulled together 30 simple, effective content ideas you can use throughout April designed with small business owners in mind. They’re all about helping you build trust, spark connection and gently remind people what you do and why it matters.

Use them for posts, Reels, Stories, Carousels, Lives or Pinterest pins - you decide what will work best for you and your audience.

Week 1: 1st–7th April

1. April Fool’s Day (1st April)
Keep it light! Share a cheeky prank, a made up product or offer or just a playful post that gives your audience a smile.

2. Hello April!
Start the month with a warm welcome. What’s coming up in your business or life that you’re looking forward to?

3. A seasonal tip or trend
Think spring cleaning, fresh starts or seasonal changes in your industry - what’s helpful right now?

4. Share your workspace
Whether it’s neat, chaotic, cosy or ever changing let people see where the magic happens.

5. Something you’re proud of
Big or small, business or personal. Reflect on something worth celebrating.

6. Your "why" behind the business
Remind your audience (and yourself!) what made you start and what drives you now.

7. Simple mistakes your audience might be making
Share a kind but honest post that helps them spot and fix something that could be holding them back.

Week 2: 8th–14th April

8. One product/service you’d love more people to know about
Highlight what it is, why you created it and who it’s ideal for.

9. Show how you work
Pull back the curtain - show a bit of process, planning or prep.

10. What you wish people knew about your industry
Get a little honest. Bust a myth, share a frustration or explain how things really work.

11. Before and after
Whether it’s a transformation, a mindset shift or a glow-up - show the journey.

12. Midweek check in
How’s the week feeling? A low key, personal post can spark great conversation.

13. Your favourite quote (and why)
Don’t just post a quote, share why it resonates with you.

14. A time saving tip
Big or small, something that helps you (or your clients) make life that little bit easier.

Week 3: 15th–21st April

15. A day in the life
Share what a typical day looks like, from coffee to client calls - all the relatable, real life stuff.

16. Customer/client love
Feature kind words, a mini case stud or a lovely result.

17. Things you’re learning right now
What’s stretching you lately professionally or personally?

18. The journey so far
Reflect on how far you’ve come and how things have shifted since you started.

19. A helpful how to
Share a useful tip, method or mini tutorial your audience can try.

20. Weekend vibes
Keep it light and fun. What’s your ideal weekend or what are you actually up to?

21. Spring refresh
Talk about something you’re changing, updating or rethinking this season.

Week 4: 22nd–30th April

22. Earth Day (22nd April)
Share something your business is doing (or planning to do) to reduce its environmental impact. It could be as simple as using recycled packaging, going paperless or supporting a local eco initiative. Don’t worry about being perfect. Showing that you care and are making conscious choices is what really matters.

23. Local pride
Share something you love about your local area or community.

24. A business milestone
A recent win, an anniversary or a quiet moment of “this is working” - share it!

25. "You might not know this about me..."
A brilliant way to build connection. Share something unexpected or personal.

26. A resource or tool you love
Share what helps you stay organised, inspired or productive.

27. Something that didn’t go to plan
Keep it real. Share the story and what you took away from it.

28. Ask your audience
Get them involved. Ask for their opinion, feedback or just a fun either/or choice.

29. Client/customer feature
Shout someone out, share their story or show their results from working with you.

30. April wrap up
End the month with a reflection. What stood out? What are you proud of? What’s next?

Showing up on social media doesn’t have to mean reinventing the wheel. Sometimes it’s just about finding small, genuine ways to stay visible and remind people who you are and how you can help. I hope these April content ideas help spark something for you whether you plan your content in advance or post more on the fly.

Pick a few that feel fun or useful, tweak them to suit your style and off you go. And if you ever need a hand turning these ideas into captions or content plans, I’m just a message away. Get in touch for a chat and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.