What to do when your Pinterest account is a hot mess
Picture the scene… You open Pinterest with the best of intentions. Just a quick scroll, maybe pin your latest blog post. But before you know it, you’re staring into a sea of outdated pins, random boards titled “Inspo” and “Stuff I Like”, and you haven’t actually posted anything new in months. Sound familiar?
If your Pinterest account feels like a chaotic attic of good intentions and forgotten content, don’t panic. You’re not alone and more importantly it’s not too late to sort it out. With a little focus and some “let’s sort this out once and for all” action, you can turn things around.
Let’s break it down.
Step 1: Take stock and organise
Before you start pinning anything new, it’s time for a bit of digital decluttering. This isn’t about perfection — it’s about making your account make sense again.
Archive boards that no longer reflect your brand or what you do. Still got a wedding planning board from 2014? Unless that’s your niche, bin it.
Merge duplicates. You don’t need five different “kitchen ideas” boards ok? Pick one and merge the best of the bunch.
Tidy up board names. Clear, keyword rich titles will help Pinterest (and people) understand what your content is about. “Dreamy Spaces” becomes “Scandinavian Living Room Ideas” - simple.
Step 2: Optimise what you’ve got
Think of this as giving your account a fresh coat of paint. Nothing drastic, just enough to get Pinterest's attention.
Check your profile – does your bio clearly explain who you help and how? Is your profile picture recognisable? Is your website linked and verified?
Add board descriptions – a short, keyword friendly paragraph helps Pinterest know where to show your content.
Forget about board covers - honestly no one is bothered. Skip the fluff.
Step 3: Create fresh content
This is the big one. Pinterest loves new content not just reshuffles of your old stuff.
Design fresh pins for your blogs, products or services. You can reuse templates but make sure you switch up your images, text overlays and headlines.
Use Canva or your design tool of choice to create on brand, eye catching visuals that actually make people want to click.
Link back to value whether it’s a blog, a freebie or your product page, every pin should take your audience somewhere helpful or interesting.
Step 4: Be consistent(ish)
Pinterest isn’t about daily posting marathons. But it does reward consistency over time.
Aim to pin a fresh pin every day rather than blasting 30 in one go then ghosting for a month.
Use a scheduler (I prefer Pinterest’s native one) to keep things ticking along without it eating into your time.
Think quality over quantity. A handful of thoughtful, useful pins will always beat a scattergun approach.
And finally… Don’t overthink it
Your Pinterest doesn’t need to be perfect. It just needs to work for you.
You’re not curating a museum, you’re building a visual search engine that quietly sends people your way while you’re off living your life (or at least having a coffee in peace).
So if your account’s a bit of a mess, now’s the time to sort it. No shame. No overwhelm. Just a few tweaks, a fresh start and a reminder that Pinterest is still one of the most powerful tools out there for driving traffic, leads and lovely new customers your way.
Let’s turn that pin shambles into a scroll stopper, shall we?
Want a hand figuring out what to pin or where to start? My Pinterest Power Hour is a great place to get unstuck and back on track. Also don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
