31 content ideas for May

Hello May! Longer days, warmer weather (here’s hoping) and a couple of well earned bank holidays to break things up. I know at this time of year I get a  mix of feeling energised to get things done and distracted by other things going on with life and family.

If you’re trying to balance staying visible on social media without burning out, I’ve got you. These 31 content ideas are designed to help you connect with your audience, build trust and keep gently reminding people what you do without constantly scrambling for what to post.

Week 1: 1st–4th May

1. Hello May!
Share your intentions, goals or vibe for the month ahead.

2. Something that’s changed in your business lately
New offer, shift in direction, a subtle tweak – bring your audience along.

3. What you’re loving right now
Could be business related (a tool or trend) or personal (a book, a walk, a cuppa).

4. Introduce yourself
If it’s been a while, say hello again! Share a few personal or behind the scenes facts.

Week 2: 5th–11th May

5. Early May Bank Holiday
Keep it light. Share what you're up to, your ideal way to spend a day off, or a prompt like "what’s your dream long weekend look like?"

6. One thing you wish people asked you more about
Open up a conversation around something you love helping with.

7. Show something you’re working on
In progress posts build curiosity and connection.

8. Throwback to an early moment in your business
Share how far you’ve come and what’s stayed the same.

9. Behind the scenes of a product, process or service
Let your audience see the care and thought that goes into what you do.

10. A client or customer win
Shine a light on someone you’ve helped. Big or small wins count.

11. A myth or misconception you want to bust
Help your audience see something differently with your honest take.

Week 3: 12th–18th May

12. A gentle reminder of how people can work with or buy from you
Make it easy for them to take that next step.

13. Answer a FAQ
Pick one question you’re always asked and answer it in your tone of voice.

14. Share a favourite quote and what it means to you
Add your thoughts to make it more personal and engaging.

15. Your current morning or daily routine
Offer a glimpse into how you’re managing the day to day.

16. A recent mistake and what it taught you
Being real builds trust.

17. What makes your business different
Is it your approach, your values, your clients? Share what sets you apart.

18. Something you’re simplifying this month
Show your audience that doing less can still mean showing up.

Week 4: 19th–25th May

19. A book, podcast or resource you recommend
Especially something that supports your audience’s goals or mindset.

20. A quick tip or trick
Something that makes life easier or work smoother.

21. What’s inspiring you right now
Nature, music, people, colours - inspiration is everywhere.

22. Ask your audience a question
Start a conversation that feels natural and fun.

23. Celebrate something (even if it feels small)
Finished a task, reached a milestone, stuck to a habit? Share it!

24. Share a testimonial or review
Let someone else’s words build trust for you.

25. Something your audience might not know about you
Bring more of the human side of you into the picture.

Week 5: 26th–31st May

26. Late May Bank Holiday
Acknowledge the pause. Reflect on the month so far or share your favourite way to spend a slow day.

27. A simple behind the scenes win
Ticked off a job, solved a problem, had a lovely client call? Share it.

28. Highlight a product or service and how it helps
Make it about them. What problem does it solve?

29. Reflect on May
What worked well, what felt good, what are you proud of?

30. What’s coming in June?
Offer a preview or tease something you’re excited to share.

31. What’s one thing you’re taking forward from this month?
Could be a habit, mindset shift or learning.

Consistency doesn’t have to mean posting every day. But having a bank of ideas can take the stress out of showing up and help you stay connected even when life is full.

Feel free to pick and mix from these May content ideas, repurpose them into Reels, emails or stories and make them your own. And if you need a hand turning them into a plan that works for you, you know where I am and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.