Getting saves but no clicks on Pinterest? Here's your quick fix
You've checked your analytics and you're getting saves. Loads of them. But when you look at clicks through to your site... crickets.
First things first: don't panic. This is one of the most common things I sew and it's completely fixable. It usually just means your pin is doing half its job. It's catching attention but it's not telling people what to do next. Let's sort this.
A quick Pinterest metrics refresher
Before we get into fixes, let's talk about stats what actually matters on Pinterest.
Forget followers. Seriously. Pinterest isn't a social platform in the way Instagram or TikTok are. It's a visual search engine. People aren't scrolling to see what their mates are up to, they're searching for solutions, ideas and inspiration. That means your follower count has very little bearing on whether your content performs.
What you actually want to keep an eye on:
Impressions - are people seeing your pins?
Saves - are they finding your content useful enough to keep for later?
Outbound clicks - are they visiting your site?
Saves are great because they tell you your content resonates. But if saves are high and clicks are low, that's your sign to make some changes. People like what they see, but nothing is nudging them to leave Pinterest and come to you.
The quick fixes for your next pins
1. Make your text overlay engaging, not just a statement
There's a big difference between telling someone what something is and making them want to know more.
Statement: "5 Pinterest Tips"
Engaging: "5 Pinterest Mistakes That Are Costing You Clicks"
See the difference? One's a label. The other creates a tiny bit of curiosity and curiosity is what gets someone to tap.
2. Add a call to action
This one gets missed all the time and it's such an easy win. A pin without a CTA is like handing someone a leaflet with no instructions. They’ll look but they won't necessarily act.
Simple additions like "Read More," "Get the Guide," or "Save This for Later" tell people exactly what to do next. It sounds almost too obvious to matter, but adding one line of direction can make a real difference to your click through rate. Don’t forget to add this to your pin description as well.
3. Make your text easy to read at a glance
Someone scrolling their Pinterest feed is moving fast. Your pin has a split second to earn a proper look so your words need to jump out in a sea of other content.
Keep the background clutter free - busy backgrounds fight with your text instead of supporting it
Go big with your text size if you need to - don't be afraid of it taking up space
Your logo isn't essential. Remember, over 90% of searches on Pinterest are unbranded. People are searching for a solution, not for you by name
The goal is for someone to understand what your pin is about and know it fits what they're looking for in seconds.
Over to you
None of this needs a redesign of your whole strategy. It’s just a few tweaks to how you approach your next pins. Try it on your next few and keep an eye on those outbound clicks over the following weeks. Small changes like this add up quicker than you'd think.
Ready to grow your Pinterest account the right way? Whether you need help developing your strategy, understanding keywords or simply finding a rhythm you can sustain, I’ll help you turn your Pinterest into a marketing tool that keeps working for you. Book in for a free discovery call and let’s look at how we can take your Pinterest from meh to amazing.
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