Pinterest isn’t ghosting you (it’s getting to know you)

You’ve set up your Pinterest account, pinned your beautiful images and waited for the clicks to roll in. And then… tumble weed..

It’s easy to feel deflated when you’re used to the quick likes and instant feedback of Instagram. But Pinterest isn’t social media. It’s a visual search engine and that changes everything. To get the results you want, you need to start thinking differently about it. Stop treating it like another social platform and start treating it like the search tool it is.

What Pinterest is and what its not

Pinterest doesn’t care how many followers you have or how many times you post in a week. It cares about your content, your keywords and whether it understands what you offer.

It studies your Pins, categorises them and gradually learns who to show them to. That process takes time, usually around 6-9 months before you start seeing consistent results. Yes you read that right - 6-9 months.

That might sound slow, but there’s a reason it’s worth the wait. A well optimised Pin can keep working for you months, even years after you publish it. Once your content starts ranking, it continues driving traffic to your website long after you’ve hit post. That’s visibility that compounds, not fades.

Why play the long game?

Pinterest is about visibility and awareness - getting your brand in front of people who are actively searching for what you do.

When you show up in those searches, you’re not interrupting someone’s scroll, you’re meeting them at the exact moment they’re looking for inspiration or a solution. That’s where conversions start, on your website, not your Pinterest profile.

So every Pin you create is a door that leads people straight to your business.

The keyword piece

Pinterest can’t show your content to the right people if it doesn’t understand what your content is about. That’s where keywords come in.

Take a wedding florist, for example. If you’re pinning photos of bouquets but not using terms like “spring bridal flowers” or “seasonal wedding trends”, Pinterest has no idea your Pins belong in a bride’s search results.

With the right keywords, Pinterest starts connecting your content to the people searching for it  and that’s when the magic happens.

The strategy (and why many people trip up here)

This is where so many small business owners lose momentum. They pin ten times a day because someone online told them to. They copy what bigger accounts are doing without thinking about whether it fits their business.

And then they burn out, get frustrated and give up just as things are starting to take shape.

You don’t need to pin ten times a day. You need to pin with intention.

A Pinterest strategy is more than just “posting regularly.” It’s about creating content that speaks directly to your audience - the problems they’re trying to solve, the ideas they’re searching for and the inspiration they want to save. It means using keywords to optimise your Pins for Pinterest SEO so your content actually gets found, and checking Pinterest analytics to see what’s working so you can create more of the content your audience is engaging with.

A good strategy feels sustainable. It supports your wider business goals, fits your capacity and builds momentum quietly in the background while you get on with running your business.

Playing the long game pays off - I promise!

Pinterest rewards consistency. Every month you stick with it, you build authority, visibility and trust. The traffic might not explode overnight, but it grows quietly and steadily and that’s how businesses get discovered.

If you’re ready to stop throwing Pins at the wall and hoping one sticks, it’s time to start playing the long game with a strategy that actually works for your business.

That’s where I come in.

Whether you need help developing your strategy, understanding keywords or simply finding a rhythm you can sustain, I’ll help you turn your Pinterest into a marketing tool that keeps working for you. Book in for a free discovery call and let’s look at how we can take your Pinterest from meh to amazing - just not overnight!

And if you’d like regular tips, ideas and encouragement straight to your inbox, make sure you’re signed up for my newsletter. It’s full of practical advice to help you show up on social media without the overwhelm.