31 Content Ideas for October
Ah October, my favourite month! The leaves are changing colour, nights are drawing in, the log burner is on, I can layer up in jumpers and coats and put my pasty legs into hibernation!
It’s also the time of year when small business owners can find themselves reflecting on the year so far while planning ahead because we all know silly season is just around the corner. It’s a great month to create content that’s engaging, personal and seasonal, while keeping your marketing consistent without feeling overwhelming.
Here are 31 content ideas for October designed to help you stay visible, build connection and make the most of this gorgeous autumn energy.
Week 1
1. Hello October!
Share your goals, intentions or what you’re looking forward to this month.
2. Behind the scenes peek
Show your workspace, a current project or your preparation for upcoming work.
3. Seasonal shift
Share what you love about autumn, whether it’s the colours, scents or seasonal routines.
4. A simple tip for your audience
Offer practical advice that makes their life or work easier.
5. Share your story
Tell a personal or business story to build connection.
Week 2
6. Something you’re simplifying this month
Show how you’re streamlining your business or personal routine.
7. Introduce or reintroduce yourself
Especially useful if your audience has grown recently.
8. A client or customer success story
Highlight someone you’ve helped and the outcome.
9. Bust a myth or misconception
Clear up a common misunderstanding in your field.
10. Share what’s inspiring you
Books, podcasts, people or seasonal elements that spark creativity.
11. A quick behind the scenes win
Share a small success to encourage and connect with your audience.
12. Answer a frequently asked question
Provide clarity and value.
Week 3
13. Seasonal product or service highlight
Show how your offerings fit this time of year.
14. A personal joy or hobby
Share something outside of work to humanise your brand.
15. Mid month reflection
Check in on how October is going for you and your audience.
16. Share a lesson learned
Reflect on a recent challenge or success.
17. Throwback post
Share a memory or milestone from earlier in your business.
18. A mini tutorial or how to
Quick, practical advice your audience can implement.
19. Highlight a business value
Talk about what drives you and why it matters.
Week 4
20. Ask your audience a question
Encourage engagement with a fun or thoughtful prompt.
21. Behind the scenes of a project
Show the process, not just the finished result.
22. Autumn inspiration
Colours, textures, scents or moods that spark your creativity.
23. Share a testimonial or kind word
Build trust by showing social proof.
24. Something that didn’t go as planned
Share your lessons and growth.
25. A seasonal tip or hack
Advice that ties into autumn routines or preparations.
26. Share a resource or favourite tool
Something that helps your audience be more effective or creative.
Week 5
27. One thing you’re proud of this month
Celebrate a milestone or personal achievement.
28. Life/work balance tip
Share how you maintain energy and focus during a busy month.
29. A spooky or fun seasonal post
Tie in Halloween or a playful autumn theme.
30. Reflect on October
Share highlights, lessons, or what went well this month.
31. Sneak peek into November
Tease what’s coming next in your business or content.
Hopefully these 31 prompts give you flexibility, inspiration and a seasonal touch, helping you show up confidently on your social media. Pick and choose, adapt to your style and make them your own for a busy but manageable month.
If you’d like help creating a content strategy that actually works for your business, you can book a chat with me and we’ll figure out the best way I can help you.
And if you’d like regular tips, ideas and encouragement straight to your inbox, make sure you’re signed up for my newsletter. It’s full of practical advice to help you show up on social media without the overwhelm.
