What to pin when you’ve got nothing new to share
We’ve all been there. You sit down to schedule your Pinterest content and… nothing. No new blog post, no new product, no shiny new offer to shout about.
The temptation is to go quiet until you’ve got something fresh, but promise me you won’t do that! I’m here to tell you don’t need new content every week to stay consistent on Pinterest. In fact, reusing and repackaging what you already have is not only fine, it’s a smart way to keep showing up without burning out.
Pinterest is a search engine, not a daily diary. People are discovering your content on their own timeline, not yours. Which means the same piece of content can reach new audiences again and again if you put it back into circulation in a different way.
So, when you feel like you’ve got nothing new to share, here are some ideas to keep your account active and working for you.
1. Recreate pins for older content
Got a blog post that performed well last year? Or a guide that still feels useful? Make fresh pins for it. Change the image, tweak the text overlay, or try out a different brand colour combo. Each new design is another chance for that content to be found.
2. Bring back old seasonal posts
Pinterest users love seasonal searches and they spike every single year. If you’ve got content that’s relevant for this time of year, dust it off, give it a little update and repin with a fresh design. Think of it like bringing your favourite winter coat out of the cupboard again - it’s still fabulous, it just needs airing.
3. Highlight a single tip or quote
You don’t always need to share the whole thing. Pull out one golden nugget from a blog post, podcast or video and turn it into its own pin. Add a link back to the full version for anyone who wants more. Short, snackable content is perfect for grabbing attention.
4. Turn your emails into posts
Chances are, you’re already sitting on a bank of content you’ve written for your subscribers. Why not repurpose it? Take a tip you’ve shared in an email and design a pin around it. Or rework part of your newsletter into a graphic with a link to your site. Your email list and your Pinterest audience don’t always overlap, so it’s a clever way to get more mileage from your words.
The most important thing is that you keep showing up in a way that feels doable for you. Pinterest rewards consistency, but that doesn’t mean churning out brand new content every week. It means staying present, repurposing smartly and remembering that your audience hasn’t seen it all before.
Next time you’re stuck for what to share, try one of these ideas. You’ll be surprised how far your existing content can go.
If you’d like help making a Pinterest strategy that actually works for your business, you can book a Power Hour with me. We’ll go through your account together, look at what’s working (and what’s not) and I’ll give you clear steps to move forward with confidence.
And if you’d like regular tips, ideas and encouragement straight to your inbox, make sure you’re signed up for my newsletter. It’s full of practical advice to help you show up on social media without the overwhelm.
