30 content ideas for September
September often feels like a second new year. The school holidays wind down, routines return (thank god) and there’s a sense of fresh energy in the air. For small business owners, it’s a brilliant month to reset, refocus and reconnect with your audience. Your followers may also be feeling ready for structure again, which means they’re more likely to engage with helpful and inspiring content.
Here are 30 content ideas for September for your posts, Stories, Reels and Carousels designed to keep you visible, relatable and in step with the season.
Week 1: 1st–7th September
1. Hello September!
Share what you’re looking forward to this month or your goals.
2. Back to routine
Show how you’re easing into September’s rhythm be it work, family or personal.
3. Seasonal shift
Talk about what you love about the move from summer to autumn.
4. Behind the scenes
Share your workspace, a project or your current set up.
5. A quick tip
Offer something simple your audience can try straight away.
6. Something you’re simplifying
Show how you’re making life or business feel lighter.
7. Share your story
Remind your audience how you got started.
Week 2: 8th–14th September
8. A client or customer win
Highlight someone you’ve helped and their success.
9. A myth to bust
Clear up a common misconception in your industry.
10. Something you’re learning
A course, a book or a lesson you’re working through.
11. Share a seasonal recommendation
Recipe, podcast, film or autumn read.
12. A moment of joy
Something small that’s made you smile.
13. Throwback post
Reflect on an early stage in your business.
14. Share a value of your business
Explain why it matters to you and your audience.
Week 3: 15th–21st September
15. A common FAQ
Answer a question you’re often asked.
16. Share a challenge
Talk honestly about something you’re navigating right now.
17. Autumn inspiration
Colours, nature or changes that inspire you.
18. A testimonial or kind word
Showcase positive feedback.
19. Your current routine
Share what your days look like now September’s here.
20. A work in progress
Show something you’re creating or developing.
21. Ask your audience a question
Encourage replies with something easy and engaging.
Week 4: 22nd–30th September
22. Autumn Equinox (22nd September)
Reflect on balance, slowing down or the change of season.
23. Something you’re proud of
Celebrate an achievement, big or small.
24. Behind the scenes of a service or product
Show the care that goes into what you do.
25. Share a tip or resource
Something practical your audience will find useful.
26. Something personal your audience might not know
Add a human touch to your feed.
27. Reflect on September so far
What’s been working well or felt good?
28. What’s inspiring you right now
Music, people, books or moments.
29. A sneak peek of October
Tease what’s coming next in your business.
30. One thing you’re taking forward
A learning, mindset shift or habit from September.
September is about fresh starts steady routines and pumpkin spiced everything!. With these 30 content ideas you can keep showing up with consistency, while matching your audience’s energy as they ease into autumn.Have fun with them and enjoy the creative process!
Need a hand getting your content strategy in order as we head towards Christmas? Get in touch and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
