31 content ideas for August
August often brings a slower rhythm of school holidays, time off or when the pull of a sunny day is just too hard to resist (we have to enjoy them while we can here in the UK). It’s a month when your audience might be online less, so it’s entirely up to you whether you disappear altogether or use it as a month to show up with ease. Think light, engaging and relatable content that keeps the connection alive while giving yourself space to recharge too.
Here are 31 content ideas for August for your posts, Stories, carousels and Reels. It’s a mix of seasonal, reflective and practical prompts that will help you stay visible without feeling tied to your screen.
Week 1
1. Hello August!
Share your goals, intentions or what you’re looking forward to this month.
2. Something seasonal
Post about summer in your world whether that’s ice cream breaks, seaside walk or working in the garden.
3. Behind the scenes
Show your workspace, a current project or how you’re making work fit around summer plans.
4. A simple business tip
Share something small but helpful that your audience can put into action right away.
5. Share your story
Tell your audience how you got started or what inspired your business.
6. Something you’re simplifying
Show how you’re keeping things easy this summer.
7. Customer or client love
Highlight a kind word, testimonial, or piece of feedback.
Week 2
8. A summer recommendation
Book, podcast, playlist, or film, whatever is lighting you up right now.
9. Throwback post
Share an early photo or story from your business journey.
10. A day in the life glimpse
Show what a typical summer’s day looks like for you.
11. One thing you do to recharge
Encourage your audience to share theirs too.
12. A quick win for your audience
Offer a handy tip, shortcut or resource.
13. Something that didn’t go to plan
Be honest about a hiccup and what you learned.
14. Favourite summer food or drink
Invite your audience to share theirs.
Week 3
15. Share a value of your business
Talk about what drives you and why it matters.
16. A client or customer success story
Shine the light on someone you’ve helped.
17. What you’re reading or learning
A book, course or lesson that’s inspiring you.
18. A personal joy
Something outside of work that’s making you smile.
19. A myth to bust
Share something people often get wrong about your work.
20. Something you’re proud of
Large or small, share an achievement or moment.
21. Ask your audience a light hearted question
Start a conversation that’s fun and seasonal.
Week 4:
22. A work in progress
Show what you’re creating, building or developing.
23. A seasonal challenge
Talk about something tricky about working in August (like balancing work and holidays) and how you handle it.
24. A favourite summer memory
It could be from this year or years gone by.
25. Share your process
Show how you create, deliver or prepare something.
26. A testimonial or kind word
Let someone else’s feedback do the talking.
27. Your current routine
How you balance work and rest during summer.
28. Reflect on August so far
Share what’s felt good or what you’re proud of.
Week 5:
29. What’s inspiring you right now
Nature, people, music or a moment.
30. Sneak peek into September
Tease something coming soon.
31. One thing you’re taking forward
A learning, habit or mindset shift from the month.
So there you go. August doesn’t need to be about hustling harder but about staying visible with a lighter touch. With these 31 content ideas you can post consistently while still enjoying slower days, sunshine and time away from the screen. Pick and choose what feels good and remember your online presence doesn’t have to be perfect to make an impact as long as it’s done with intention.
If you need help with your content strategy give me a shout and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
