31 content ideas for July
July often brings a shift in pace. School holidays are just around the corner, there’s more sunshine (hopefully), and lots of small business owners find themselves juggling work with a slower, more scattered routine. We deserve a break too, right?
If your energy is up and down, or you're simply trying to keep your socials ticking over while you make the most of summer, this list is for you. These 31 content ideas are here to help you stay visible and build connection without adding too much to your to do list. Think bite sized, real life friendly and flexible.
Week 1: 1st–7th July
1. Hello July
Set the tone with your focus, goals or mood for the month.
2. Share a recent behind the scenes moment
Invite your audience into your day to day - mess and all.
3. Something you’re simplifying this summer
Talk about your intention to do less and why.
4. Introduce yourself (again)
Perfect if your audience has grown or you’ve been quieter lately.
5. Your current work/life juggle
Be honest about what’s working and what’s not.
6. A favourite tool, app or shortcut
Bonus if it saves time or makes life easier.
7. A gentle reminder of how to work with you or buy from you
Keep it simple and clear.
Week 2: 8th–14th July
8. Share a recent win
Big or small, give yourself credit and show what’s possible.
9. Something that didn’t go to plan
And how you handled it. Honesty builds trust.
10. Your favourite way to switch off
Help your audience get to know you beyond the business.
11. A myth or misconception about your work
Use it as a way to educate and explain your value.
12. A moment you felt proud of this year
Reflect on a high point and what it meant to you.
13. Answer a FAQ
Choose one question you’re often asked and share your take.
14. A customer/client shoutout
Celebrate someone you’ve worked with and what they’ve achieved.
Week 3: 15th–21st July
15. What’s inspiring you right now
Could be a book, a conversation or something seasonal.
16. Talk about a value that guides your work
Make it personal and relatable.
17. A mini tutorial, how to or demo
Think: quick, useful and save worthy.
18. A behind the scenes process
Show the thought or care that goes into what you do.
19. Throwback to an early business moment
Reflect on how far you’ve come.
20. A quote you love (and why)
Make it meaningful by adding your own perspective.
21. A check in with your community
Ask a simple question to spark conversation.
Week 4: 22nd–28th July
22. A mindset shift that’s helped recently
Share how it’s made a difference.
23. Show something in progress
An unfinished product or a new idea
24. Share your work from anywhere setup
Beach, garden, café? Give a peek into your summer workspace.
25. A testimonial or kind word
Let your happy customers speak for you.
26. Something you’ve changed your mind about
Show your growth and learning.
27. A helpful resource
Could be a blog, tool, podcast or anything that supports your audience.
28. Something that surprised you this month
Keep it light or go deep, it’s up to you.
Week 5: 29th–31st July
29. Reflect on July
What are you proud of? What worked well?
30. What’s coming in August?
Offer a little teaser or invite people to join your list.
31. One thing you’re taking forward
A habit, lesson, boundary or mindset.
July doesn’t have to be a write-off for your content and it doesn’t need to be frantic either. Use these prompts to stay connected, keep your socials moving and most importantly, make them work for you on your Stories, Reels, Posts or Pins.
Whether you post every day or once a week, these ideas can be mixed and matched, turned into stories, Reels, emails or blog posts. And if you want help turning them into a summer content plan that works with your life – you know where I am! Oh and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
