Seasonal and trending content on Pinterest: What to post and when
When it comes to Pinterest content, you’ve got to get your Mystic Meg on (def showing my age with that reference!) and see into the future.
Unlike Instagram, where content is about what’s happening right now, Pinterest is a visual search engine and a place where people go to plan ahead. Think weddings, holidays, back to school routines, Christmas tablescapes and summer garden parties all being saved weeks, if not months, in advance.
So if you're treating Pinterest like other platforms and pinning your Christmas content in mid December? You’re way too late to the party. The mulled wine’s gone cold and the best baubles have already been saved.
Let’s fix that.
Pinterest is all about the pre-search
Pinterest users are planners. They’re the early birds who are looking for ideas, inspo and how tos before the season hits. Which means as a business owner, it pays to start sharing seasonal content well ahead of time.
Here’s a rough guide to help you shift into Pinterest planning mode:
Christmas – Start pinning in September
Summer holidays – Think March
Back to School – Pin in June
Valentine’s Day – Get on it by December
Halloween – Start by August
Posting early means your content has time to get picked up by the algorithm, saved by users and seen in searches when the trend peaks.
Use Pinterest trends to stay ahead
If you’ve not played around with the Pinterest Trends tool yet, you’re missing out. It’s a free tool that lets you search keywords and see exactly when people are looking for different types of content.
You can compare terms, spot seasonal spikes and plan your content so it lands right as interest is building not after it’s already peaked.
Think of it like being able to peek inside your customers’ heads. You’ll spot the moment they start searching things like “garden party ideas” or “advent calendar fillers” and make sure your content is right there, waiting to be found.
To access the tool, head to your Pinterest account and go to: Main menu > Analyse performance > Pinterest Trends.
You can filter by trend type, date, interests, keywords, age and gender making it easy to niche right down into your ideal audience.
And don’t forget to check out Pinterest’s annual Pinterest Predicts report. It’s full of trend forecasts for the year ahead, some more bonkers than others (looking at you, jellyfish aesthetic), but you can bet your bottom dollar that if it’s in the report, it’ll trickle down to the high street and mainstream culture before long.
You can still view the 2025 report. It’s not too late to get your head around what your audience might be inspired by or searching for next.
Pins are evergreen so think long term
Here’s the magic bit: once your pin is out there, it’s always out there.
Unlike Instagram, where posts have a short shelf life, Pinterest pins can keep working for you for months or even years. So that Christmas pin you share this September? It could be bringing traffic to your website next Christmas and beyond (you might just need to pop into your content and refresh it each year to make sure it’s still relevant).
That means you’re not just posting for now, you’re building a bank of content that grows over time. Total win.
Plan, batch and schedule
To make all this easier, carve out some time each month to plan ahead. Think about what’s coming up next season, batch create your pins, and use a scheduler (Pinterest’s native one does the job) to get them out there in advance.
If you’re launching a product, promoting a service or writing seasonal blog posts build in Pinterest planning as part of your content workflow. Future you will thank you for it.
Forward planning on Pinterest is a total game changer. When you show up early, your content gets a chance to be found right when people are looking for it, not after the moment’s passed.
So go on, get that crystal ball out! Pin your Christmas content in September. Post about summer in spring and build a seasonal strategy that works smarter, not harder.
Want help planning your Pinterest content ahead of time? I’ve got just the thing. Check out my Pinterest Power Hour and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
